Imagine pitching this start-up company to a potential investor: “It’s like a giant yard sale where people purchase used clothes, electronics, even cars from total strangers based solely on the seller’s description and pictures. It’s open 24/7/365, and will attract visitors from around the world.”
Sounds ludicrous, right?
Actually, it’s spot on. Today, eBay is a $35 billion company with over 235 million registered users, engaged in over one million transactions a day. And, according to Stephen M.R. Covey and Greg Link, authors of the new book Smart Trust Creating Property, Energy, and Joy in a Low-Trust World, it’s because when you really look at the company and its founder Pierre Omidyar’s business plan, trust is at the helm.
“People everywhere are basically good,” states former eBay CEO Meg Whitman. “We provided the tools and reinforced the values, but our users built eBay. Our community’s willingness to trust eBay—and each other—was the foundation of eBay’s success.”
After reading an advanced copy of Covey and Link’s book, it’s easy to see how revisiting the idea that people are inherently good, holds some clout. Trust still works. And, even better, smart trust—not blind trust—means smart business.
Covey and Link are not touting naiveté —wear your heart on your sleeve; arms wide open, eyes closed shut, trust. Rather, the book challenges readers to be aware of the vast possibilities afforded when trust is reintroduced into business.
Shy Shinalt
Keller Williams Tyler ~ Tyler Homes
http://www.shyshinalt.com/
Actually, it’s spot on. Today, eBay is a $35 billion company with over 235 million registered users, engaged in over one million transactions a day. And, according to Stephen M.R. Covey and Greg Link, authors of the new book Smart Trust Creating Property, Energy, and Joy in a Low-Trust World, it’s because when you really look at the company and its founder Pierre Omidyar’s business plan, trust is at the helm.
“People everywhere are basically good,” states former eBay CEO Meg Whitman. “We provided the tools and reinforced the values, but our users built eBay. Our community’s willingness to trust eBay—and each other—was the foundation of eBay’s success.”
After reading an advanced copy of Covey and Link’s book, it’s easy to see how revisiting the idea that people are inherently good, holds some clout. Trust still works. And, even better, smart trust—not blind trust—means smart business.
Covey and Link are not touting naiveté —wear your heart on your sleeve; arms wide open, eyes closed shut, trust. Rather, the book challenges readers to be aware of the vast possibilities afforded when trust is reintroduced into business.
Shy Shinalt
Keller Williams Tyler ~ Tyler Homes
http://www.shyshinalt.com/
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